How to sell anything using Social Media

First off, as time goes by people are getting more comfortable doing business through social media and the internet.

Generating and converting leads using social media takes a much more patient approach than conventional means, but once you find the right path it’s usually a better way to sell in any environment.

Many peoples social networking efforts fail because they are still simply broadcasting sales messages. Most people don’t participate in social media networks to shop, so any sales message can feel sort of harsh, and in the snack-sized feverish world of tweets, shares and likes any and all messages are easy to ignore. Here are some tips to successfully get you off the ground.

  • Test your message– Try using google adwords to test very compact messages. Once you find a message that draws clicks, you know you have a winner that will get action in the form of a tweet.
  • Target your message– Just because there are 800 million FB users doesn’t mean you have to target them all. The quickest way to get the right kind of attention is to announce “Hey you 437 people that need to get better at X” i’m talking to you!
  • Prove your worth– You must make your initial relationship building all about valuable content, so give something away your target audience needs AND wants. Move the free line so that your free stuff is better than your most other people’s paid stuff and watch how enamored people get.
  • Engage- In the process of giving away all that great information ask your prospects to tell you things, share things, rate things and help you make the world a better place for all who inhabit it. Seriously though, create feedback forms and make that part of the deal for why you’re giving away all that great free stuff. Socialize your content and make it easy to email, tweet and like. Send a series of emails during your content sharing phase that reinforces the important takeaways from the content and offers more engagement like email support or live Q and A sessions.
  • Ask for the order (Call to Action)– Paint the picture you know exists in their “current reality”, remind them of the incredible glimpse you’ve shared, and the illustrate what the picture could look like. Don’t assume they know how to connect the dots – show them how to get the value you know you have to offer and be extremely clear about it. One of the benefits of this approach is that if you do it right and they don’t buy, you’ll earn the right to ask why and they’ll gladly help you understand how to get it right.
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Posted on December 16, 2012, in Uncategorized and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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